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Startup Launch

Go from idea to launch with a full-stack plan covering brand, product, and GTM. (5 cards, 26 tasks)

5 cards · 26 tasks
What's inside
brand

Brand & Strategy

Define your positioning, name, and visual identity.

  • Define mission and value proposition
  • Choose company name and check domain availability
  • Design logo and choose brand colors
  • Write brand voice and tone guidelines
  • Create brand style guide
design

Design & UX

Build a product your users will love from day one.

  • Map core user journeys
  • Create low-fidelity wireframes
  • Design high-fidelity mockups in Figma
  • Run usability testing with 5 users
  • Finalize design system and components
development

Development

Ship a reliable, scalable MVP.

  • Set up repo, CI/CD pipeline, and hosting
  • Implement authentication and user accounts
  • Build core product features
  • Integrate payment provider
  • Write unit and integration tests
  • +1 more
marketing

Marketing & GTM

Build an audience before and after launch.

  • Define target customer persona
  • Build waitlist landing page
  • Set up social media channels
  • Write launch blog post and press kit
  • Plan Product Hunt launch
launch

Launch & Ops

Execute a smooth public launch.

  • Set up customer support channel
  • Prepare legal docs (Terms, Privacy Policy)
  • Final QA pass across all critical flows
  • Launch to waitlist
  • Monitor metrics and gather feedback