Brand kit.
Logos, palette, type, and the one-paragraph boilerplate. Use them in posts, decks, and press. If something's missing, email press@hilla.ai.
Keep the wordmark on a flat background. Don't stretch, recolor, or wrap it in a box. Minimum height is 16px on screen. Leave at least the height of the “H” as clearspace on all sides.
Palette
Six values, used in this order.
Lime
#B6E84A
Accent / primary CTA
Brand dark
#12110E
Type / chrome
Cream
#FAFBF8
Background
Tile
#F1F2EC
Surfaces / placeholders
Ink 65
rgba(18,17,14,0.65)
Secondary text
Ink 25
rgba(18,17,14,0.25)
Eyebrows / hairlines
Typography
Two faces. That's it.
Sans — DD (display + body)
Aa
Medium for headlines and labels. Regular for body. Negative tracking on display sizes. Never bold.
Mono — Berkeley Mono (eyebrows + code)
$ Aa
Uppercase, +0.14em tracking, 10–11px for eyebrows. Default size for code blocks and terminal output.
Boilerplate
Hilla is an AI co-founder that turns one sentence into a full visual project board — plan, build, track, and ship from the same canvas. Built solo, bootstrapped, and shipping in public from Istanbul.
Bugra
Founder. Building Hilla solo, bootstrapped, in public. Available for press in EN and TR.