Brand kit.
Logos, palette, type, and the one-paragraph boilerplate. Use them in posts, decks, and press. If something's missing, email press@hilla.ai.
Keep the wordmark on a flat background. Don't stretch, recolor, or wrap it in a box. Minimum height is 16px on screen. Leave at least the height of the “H” as clearspace on all sides.
Palette
Six values, used in this order.
Lime
#B6E84A
Accent / primary CTA
Brand dark
#12110E
Type / chrome
Cream
#FAFBF8
Background
Tile
#F1F2EC
Surfaces / placeholders
Ink 65
rgba(18,17,14,0.65)
Secondary text
Ink 25
rgba(18,17,14,0.25)
Eyebrows / hairlines
Typography
Two faces. That's it.
Sans — DD (display + body)
Aa
Medium for headlines and labels. Regular for body. Negative tracking on display sizes. Never bold.
Mono — Berkeley Mono (eyebrows + code)
$ Aa
Uppercase, +0.14em tracking, 10–11px for eyebrows. Default size for code blocks and terminal output.
Boilerplate
Hilla is an AI co-founder that turns one sentence into a full visual project board. Plan, build, track, and ship from the same canvas. Built solo, bootstrapped, and shipping in public from Istanbul.
Bugra
Founder. Building Hilla solo, bootstrapped, in public. Available for press in EN and TR.